Adeyemi Adeshina – Medium

Adeyemi Adeshina

Adeyemi Adeshina

MUSINGS ON ARCON’S BAN ON FOREIGN MODELS & ARTISTS

MUSINGS ON ARCON’S BAN ON FOREIGN MODELS & ARTISTS

7 min readSep 5, 2022

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MUSINGS ON ARCON’S BAN ON FOREIGN MODELS & ARTISTS

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Adeyemi Adeshina

What can Newer Advertisers Learn from Sujimoto’s (In)famous Billboard Ads?

Real estate brand Sujimoto is replacing its ‘’1% of the 1%’’ creative execution. Rather than change tack though, it is doubling down on the…

5 min readOct 15, 2021

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A billboard with the spiky ‘’for the 1% of the 1%’’ copy

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Adeyemi Adeshina

Digital or Traditional Media, ‘the Conversion Rate Challenge’

The channel war is one of those discussions that is never out of season or geography in marketing. Wherever you turn, you can find one…

7 min readJun 25, 2021

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Digital or Traditional Media, ‘the Conversion Rate Challenge’

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Adeyemi Adeshina

Does Shoprite have a Share of Wallet Problem?

When the story of Africa’s biggest supermarket chain pulling out of Nigeria broke, the ready-made explanation was Nigeria’s well…

4 min readAug 5, 2020

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Adeyemi Adeshina

Why conflating disruptive and sustaining innovation is unhelpful and how getting it right can help…

A recurring theme is big, successful Nigerian businesses highlighting how they have disrupted their business sector. Even worse…

5 min readApr 18, 2020

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Why conflating disruptive and sustaining innovation is unhelpful and how getting it right can help…

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Adeyemi Adeshina

What should Nigeria do with Tammy Abraham and its glut of diaspora talent?

Watching highlight reel of Lille and Nigeria’s breakout star — Victor Osimen — on YouTube, his on-pitch focus is clear to see. But…

4 min readOct 11, 2019

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Adeyemi Adeshina

Gernot Rohr & the managers of Nigerian football — An AFCON Postmortem

Gernot Rohr has a propensity for curious tactics — take his decision to play Alex Iwobi and Samuel Chukwueze, two wide forwards whose…

4 min readJul 23, 2019

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Adeyemi Adeshina

What can business journalists learn from entertainment bloggers?

‘’Over 250,000 jobs have been lost to smuggling of sugar in Nigeria where up to 300,000 tonnes of the commodity are illegally shipped into…

3 min readJun 25, 2019

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Adeyemi Adeshina

Lagos Marathon and breaking through the clutter of political advertising

The 4th edition of the Lagos marathon is around the corner! Moving away from how the Lagos state government can organize a show piece…

3 min readJan 25, 2019

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Lagos Marathon and breaking through the clutter of political advertising

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Adeyemi Adeshina

THE FUTURE OF OAAN’S ADVOCACY

OAAN’s history, from inception in 1964, is replete with significant interventions and advocacy for its members. Whether fighting the myriad…

4 min readAug 28, 2018

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THE FUTURE OF OAAN’S ADVOCACY

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Adeyemi Adeshina

Adeyemi Adeshina

I read and write about media, marketing and sport projects. Fascinated by the possibilities at the intersection of sport and digital.

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