Adeyemi AdeshinaMUSINGS ON ARCON’S BAN ON FOREIGN MODELS & ARTISTSMUSINGS ON ARCON’S BAN ON FOREIGN MODELS & ARTISTS7 min read·Sep 5, 2022----
Adeyemi AdeshinaWhat can Newer Advertisers Learn from Sujimoto’s (In)famous Billboard Ads?Real estate brand Sujimoto is replacing its ‘’1% of the 1%’’ creative execution. Rather than change tack though, it is doubling down on the…5 min read·Oct 15, 2021----
Adeyemi AdeshinaDigital or Traditional Media, ‘the Conversion Rate Challenge’The channel war is one of those discussions that is never out of season or geography in marketing. Wherever you turn, you can find one…7 min read·Jun 25, 2021----
Adeyemi AdeshinaDoes Shoprite have a Share of Wallet Problem?When the story of Africa’s biggest supermarket chain pulling out of Nigeria broke, the ready-made explanation was Nigeria’s well…4 min read·Aug 5, 2020----
Adeyemi AdeshinaWhy conflating disruptive and sustaining innovation is unhelpful and how getting it right can help…A recurring theme is big, successful Nigerian businesses highlighting how they have disrupted their business sector. Even worse…5 min read·Apr 18, 2020----
Adeyemi AdeshinaWhat should Nigeria do with Tammy Abraham and its glut of diaspora talent?Watching highlight reel of Lille and Nigeria’s breakout star — Victor Osimen — on YouTube, his on-pitch focus is clear to see. But…4 min read·Oct 11, 2019----
Adeyemi AdeshinaGernot Rohr & the managers of Nigerian football — An AFCON PostmortemGernot Rohr has a propensity for curious tactics — take his decision to play Alex Iwobi and Samuel Chukwueze, two wide forwards whose…4 min read·Jul 23, 2019----
Adeyemi AdeshinaWhat can business journalists learn from entertainment bloggers?‘’Over 250,000 jobs have been lost to smuggling of sugar in Nigeria where up to 300,000 tonnes of the commodity are illegally shipped into…3 min read·Jun 25, 2019----
Adeyemi AdeshinaLagos Marathon and breaking through the clutter of political advertisingThe 4th edition of the Lagos marathon is around the corner! Moving away from how the Lagos state government can organize a show piece…3 min read·Jan 25, 2019----
Adeyemi AdeshinaTHE FUTURE OF OAAN’S ADVOCACYOAAN’s history, from inception in 1964, is replete with significant interventions and advocacy for its members. Whether fighting the myriad…4 min read·Aug 28, 2018----