Adeyemi Adeshina – Medium

Adeyemi Adeshina

Adeyemi Adeshina

MUSINGS ON ARCON’S BAN ON FOREIGN MODELS & ARTISTS

MUSINGS ON ARCON’S BAN ON FOREIGN MODELS & ARTISTS

Sep 5, 2022

MUSINGS ON ARCON’S BAN ON FOREIGN MODELS & ARTISTS

Sep 5, 2022

Adeyemi Adeshina

What can Newer Advertisers Learn from Sujimoto’s (In)famous Billboard Ads?

Real estate brand Sujimoto is replacing its ‘’1% of the 1%’’ creative execution. Rather than change tack though, it is doubling down on the…

Oct 15, 2021

A billboard with the spiky ‘’for the 1% of the 1%’’ copy

Oct 15, 2021

Adeyemi Adeshina

Digital or Traditional Media, ‘the Conversion Rate Challenge’

The channel war is one of those discussions that is never out of season or geography in marketing. Wherever you turn, you can find one…

Jun 25, 2021

Digital or Traditional Media, ‘the Conversion Rate Challenge’

Jun 25, 2021

Adeyemi Adeshina

Does Shoprite have a Share of Wallet Problem?

When the story of Africa’s biggest supermarket chain pulling out of Nigeria broke, the ready-made explanation was Nigeria’s well…

Aug 5, 2020

Aug 5, 2020

Adeyemi Adeshina

Why conflating disruptive and sustaining innovation is unhelpful and how getting it right can help…

A recurring theme is big, successful Nigerian businesses highlighting how they have disrupted their business sector. Even worse…

Apr 18, 2020

Why conflating disruptive and sustaining innovation is unhelpful and how getting it right can help…

Apr 18, 2020

Adeyemi Adeshina

What should Nigeria do with Tammy Abraham and its glut of diaspora talent?

Watching highlight reel of Lille and Nigeria’s breakout star — Victor Osimen — on YouTube, his on-pitch focus is clear to see. But…

Oct 11, 2019

Oct 11, 2019

Adeyemi Adeshina

Gernot Rohr & the managers of Nigerian football — An AFCON Postmortem

Gernot Rohr has a propensity for curious tactics — take his decision to play Alex Iwobi and Samuel Chukwueze, two wide forwards whose…

Jul 23, 2019

Jul 23, 2019

Adeyemi Adeshina

What can business journalists learn from entertainment bloggers?

‘’Over 250,000 jobs have been lost to smuggling of sugar in Nigeria where up to 300,000 tonnes of the commodity are illegally shipped into…

Jun 25, 2019

Jun 25, 2019

Adeyemi Adeshina

Lagos Marathon and breaking through the clutter of political advertising

The 4th edition of the Lagos marathon is around the corner! Moving away from how the Lagos state government can organize a show piece…

Jan 25, 2019

Lagos Marathon and breaking through the clutter of political advertising

Jan 25, 2019

Adeyemi Adeshina

THE FUTURE OF OAAN’S ADVOCACY

OAAN’s history, from inception in 1964, is replete with significant interventions and advocacy for its members. Whether fighting the myriad…

Aug 28, 2018

THE FUTURE OF OAAN’S ADVOCACY

Aug 28, 2018

Adeyemi Adeshina

Adeyemi Adeshina

I read and write about media, marketing and sport projects. Fascinated by the possibilities at the intersection of sport and digital.

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